Mission Statement
The Marketing, Communications and Workforce Committee shall consist of a minimum of five (5) members. Committee members shall be appointed by the CWIB Chairperson and shall serve at the discretion of the Chairperson. The CWIB Chairperson shall recommend the Committee Chairperson to the CWIB for approval. Additional members from the region with expertise in advertising, marketing and promotion will be solicited to join the committee.
Promote the participation of private sector employers in the workforce investment system
Coordinate workforce investment activities with area economic development strategies
Work with economic development groups to market the area to prospective employers
Market partner services to private sector employers and other customers, including job seekers and youth
Ensure the effective provision of services to assist employers in meeting hiring needs by developing training/services specifically targeting those private sector needs
Create and monitor the Board quarterly newsletter that will be disseminated through Chambers and local elected officials.
Market the Crossroads Career Centers throughout the 14 county region.
Identify pending issues and cover them in the quarterly newsletter
Coordinate with the Business Service Reps and Chambers to disseminate the newsletter through the Chamber mailers.
Maintain and assess the CWIB web site. Ensure that the needs of the Board are being met by the site and review and update important links on the site.
Propose an annual market budget to the Claims and Audit Committee
Determine appropriate partnerships for job fairs, workshops, and community events aimed at job seekers and employers